{"id":2307,"date":"2025-09-23T22:30:02","date_gmt":"2025-09-23T22:30:02","guid":{"rendered":"https:\/\/diario.comechingones.com.ar\/?p=2307"},"modified":"2025-09-23T22:30:04","modified_gmt":"2025-09-23T22:30:04","slug":"analisis-de-imagen-de-intendentes-en-traslasierra","status":"publish","type":"post","link":"https:\/\/diario.comechingones.com.ar\/?p=2307","title":{"rendered":"An\u00e1lisis de imagen de Intendentes en Traslasierra"},"content":{"rendered":"\n<p>Entrevistamos a\u00a0<strong>Augusto Lucero, director de investigaciones de CB Consultora<\/strong>. <\/p>\n\n\n\n<p>La discusi\u00f3n se centra en la\u00a0<strong>metodolog\u00eda y los resultados de las encuestas<\/strong>\u00a0que realiza la consultora sobre la imagen p\u00fablica de los intendentes en la regi\u00f3n de Traslasierra, C\u00f3rdoba, y que son publicadas en el diario Perfil. <\/p>\n\n\n\n<p>Lucero explica que el estudio, financiado con\u00a0<strong>fondos propios de la consultora<\/strong>, mide el\u00a0<strong>diferencial de imagen<\/strong>\u00a0(positiva menos negativa) para clasificar a los intendentes, aclarando que no se consideran variables de gesti\u00f3n espec\u00edficas en este informe. <\/p>\n\n\n\n<p>Adem\u00e1s, se aborda el\u00a0<strong>impacto que generan estas encuestas p\u00fablicas<\/strong>\u00a0en la pol\u00edtica local y c\u00f3mo\u00a0<strong>eventos de visibilidad o crisis<\/strong>\u00a0pueden influir directamente en la puntuaci\u00f3n de los funcionarios. Finalmente, el director de investigaciones menciona que la empresa realiza estudios a\u00a0<strong>nivel nacional e internacional<\/strong>\u00a0y que est\u00e1n disponibles para futuras consultas.<\/p>\n\n\n\n<p>La nota completa en <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"CB CONSULTORA: \u00bfC\u00d3MO SE MIDE LA IM\u00c1GEN Y EL ALTA Y BAJA DE LOS INTENDENTES EN TRASLASIERRA?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/iiDYrYdz6G0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Entrevistamos a\u00a0Augusto Lucero, director de investigaciones de CB Consultora. La discusi\u00f3n se centra en la\u00a0metodolog\u00eda&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,26,20],"tags":[],"featured_image_urls":{"full":["https:\/\/diario.comechingones.com.ar\/wp-content\/uploads\/2025\/09\/sass.png",841,473,false],"thumbnail":["https:\/\/diario.comechingones.com.ar\/wp-content\/uploads\/2025\/09\/sass-150x150.png",150,150,true],"medium":["https:\/\/diario.comechingones.com.ar\/wp-content\/uploads\/2025\/09\/sass-300x169.png",300,169,true],"medium_large":["https:\/\/diario.comechingones.com.ar\/wp-content\/uploads\/2025\/09\/sass-768x432.png",640,360,true],"large":["https:\/\/diario.comechingones.com.ar\/wp-content\/uploads\/2025\/09\/sass.png",640,360,false],"1536x1536":["https:\/\/diario.comechingones.com.ar\/wp-content\/uploads\/2025\/09\/sass.png",841,473,false],"2048x2048":["https:\/\/diario.comechingones.com.ar\/wp-content\/uploads\/2025\/09\/sass.png",841,473,false],"covernews-slider-full":["https:\/\/diario.comechingones.com.ar\/wp-content\/uploads\/2025\/09\/sass.png",841,473,false],"covernews-slider-center":["https:\/\/diario.comechingones.com.ar\/wp-content\/uploads\/2025\/09\/sass-800x473.png",800,473,true],"covernews-featured":["https:\/\/diario.comechingones.com.ar\/wp-content\/uploads\/2025\/09\/sass.png",841,473,false],"covernews-medium":["https:\/\/diario.comechingones.com.ar\/wp-content\/uploads\/2025\/09\/sass-540x340.png",540,340,true],"covernews-medium-square":["https:\/\/diario.comechingones.com.ar\/wp-content\/uploads\/2025\/09\/sass-400x250.png",400,250,true],"woocommerce_thumbnail":["https:\/\/diario.comechingones.com.ar\/wp-content\/uploads\/2025\/09\/sass-300x300.png",300,300,true],"woocommerce_single":["https:\/\/diario.comechingones.com.ar\/wp-content\/uploads\/2025\/09\/sass-600x337.png",600,337,true],"woocommerce_gallery_thumbnail":["https:\/\/diario.comechingones.com.ar\/wp-content\/uploads\/2025\/09\/sass-100x100.png",100,100,true]},"author_info":{"display_name":"Ruben Matos","author_link":"https:\/\/diario.comechingones.com.ar\/?author=2"},"category_info":"<a href=\"https:\/\/diario.comechingones.com.ar\/?cat=27\" rel=\"category\">Pasa en el valle<\/a> <a href=\"https:\/\/diario.comechingones.com.ar\/?cat=26\" rel=\"category\">Pasa en la radio<\/a> <a href=\"https:\/\/diario.comechingones.com.ar\/?cat=20\" rel=\"category\">Politica<\/a>","tag_info":"Politica","comment_count":"0","_links":{"self":[{"href":"https:\/\/diario.comechingones.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/2307"}],"collection":[{"href":"https:\/\/diario.comechingones.com.ar\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diario.comechingones.com.ar\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diario.comechingones.com.ar\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/diario.comechingones.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2307"}],"version-history":[{"count":1,"href":"https:\/\/diario.comechingones.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/2307\/revisions"}],"predecessor-version":[{"id":2309,"href":"https:\/\/diario.comechingones.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/2307\/revisions\/2309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diario.comechingones.com.ar\/index.php?rest_route=\/wp\/v2\/media\/2308"}],"wp:attachment":[{"href":"https:\/\/diario.comechingones.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diario.comechingones.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diario.comechingones.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}